We Are Datum

Datum Creative is an innovative collective of artists, designers, producers and creative architects developing immersive experiences for entertainment.

Our name “Datum” originates from Datum Point - A term used in construction, serving as a reference point or base for measurements on a project. Just as in construction all projects start with a great design and a great team. That is exactly what Datum provides.

Our approach is detailed, from initial meetings to full project delivery. We take pride in understanding and researching the individual needs of every project to produce inspired concepts for our clients.

Our work can be seen across Concerts, Live Events, Television, Theatre, Sports and Installation Projects.We are proud to partner with our sister company Datum Studios, further strengthening our network of creativity to Corporate and Immersive projects.

Both Datum Creative and Datum Studios are based in New York City with offices in London, UK.

MEET THE TEAM

David Singleton

Founder & Principle Designer

Originally from London, England, David founded Datum Creative in 2022. David Trained in Technical Design for Theatre and the Arts. With over 20 years experience working in the industry for Vendors, Touring with Artists and Project Managing an array of events over the world, David now focuses on Creative Production Design and Direction. David is based at Datum's head office in New York City.

Ryan Deverill

Operations Manager

Based in the UK office Ryan has grown up around the music industry his entire life. Part of the Datum office team, Ryan is also a working musician and performer around the UK and Europe.

Illiana Wong

Project Manager

Illiana began her career in events aged just 16, during which time she gained valuable experience in producing large Corporate & Festival Events. She joined Datum in 2023 where she now manages many of the Projects Datum undertakes. She is based out of New York.

Brandon Jeffrey

Lighting Designer

Brandon.....

What We Do

Live Concert & Touring

Live Concert & Touring Productions encompasses a large array of Events. We specialize in providing bespoke, incredible Production Solutions to our clients.

Our team has vast experience in Live Concert & Touring, with many successful tours already under our belt. We have extensive experience realizing design concepts for a variety of events including Festivals, Tours, and Concerts.

Festivals

Festivals are a unique and exciting avenue for design. Our goal is always to produce creative, bold and exciting projects that support brand growth whilst remaining innovative for all scales of project and budgets.

Broadcast & Film

Broadcast & Film requires a different approach than many other types of project, and that's where our years of experience is vital. Within our Datum team, we have the expertise to manage and execute projects in the Broadcast & Film field.
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Venues

We pride ourselves in having extensive knowledge of working venues. As a result, we are able to create Designs & offer Production Management to a wide variety of Venues. Working with very close industry partners we deliver projects exactly as required, whilst finding the most cost-effective solutions for our clients.

Theatre

Theatre is an exciting platform to allow us to excel our creative abilities. Our Theatre portfolio includes a vast array of Musicals, Plays and some slightly more unique projects.

Corporate

Corporate Events are somewhat a specialty for us. Our team has provided some of the best Production Solutions to our Corporate clients over many years. We cover a wide variety of Corporate Events including Exhibitions, Conferences, Product Launches, Awards Ceremonies and much more.
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